SM Cinema Hosted the Advance Screening of The Lorax

Solar-UIP, in cooperation with SM Cinema, hosted the simultaneous press and VIP screening s of Dr. Seuss’ The Lorax on March 11, 2012 at 7:30 PM at IMAX North EDSA and at IMAX Southmall, on March 12, 2012 at 7:30 PM at the Cinema 1 of SM Megamall and on March 13, 2012 at 7:30 PM at the Cinema 2 of SM City North EDSA The Block. The event was attended to by VIPs, the Press, theatre industry partners, brand partners and other special guests.

The film The Lorax is based on the children’s book created by Dr. Seuss.  It is about a boy’s journey to discover the story of the forest creature called the Lorax.  SM Cinema offered promos and sold tickets in advance for this film.

SM Cinema started selling tickets in advance for this movie on January 17, 2012. In Partnership with Solar-UIP, SM Cinema also hosted the Meet and Greet Activity of Lorax the Mascot in different SM Supermalls branches such as SM Bacoor, SM Southmall, SM Marikina, SM North EDSA, SM Fairview, SM Megamall, SM Taytay, SM San Lazaro, SM Centerpoint, SM Manila, SM Bicutan and SM Sucat.

About The Lorax

The Lorax is an adaptation of Dr. Seuss’ book of the same title. It follows the adventures of Ted, a 12-year-old boy, as he searches for a real Truffula Tree in order to win the affection of the girl of his dreams. To succeed on this feat he must visit the Once-ler and discover the story of The Lorax, the grumpy yet charming guardian of the forest.

Danny DeVito voices the title character of The Lorax. Ed Helms voices the enigmatic Once-ler.  Zac  Efron lends his talent to the character Ted. Taylor Swift also joins the cast as Audrey, the girl who inspired Ted to search for the story of The Lorax. Betty White lends her voice as Ted’s Grammy Norma.

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The Lorax is distributed here in the Philippines by Solar-UIP.  The movie  opens at SM Cinema on March 14, 2012.

About SM Cinema

SM Cinema is the country’s leading film exhibitor with a total of 233 cinemas in 41 branches nationwide. SM Cinema is also proud of its IMAX Theatres in the Philippines, namely, IMAX Mall of Asia, IMAX Southmall, IMAX North EDSA and IMAX Cebu.

Every ticket to SM Cinema Digital Theater includes one (1) regular butter popcorn in Metro Manila and 12oz drink or bottled water in all provinces nationwide.

Watch it best at the SM Cinema and for a more convenient way of getting your tickets; experience the newest from SM Cinema – the CINEMOBILE: Your mobile, your movie ticket. Have your movie tickets delivered to your mobile phone only through www.smcinema.com.

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