Thursday, November 8, 2012

SM Cinema Opens Its Theaters to Bollywood Films

For a long time now, SM Cinema, the country’s biggest film exhibitor, has been screening non-Hollywood movies. It has featured many films produced in different parts of the globe—French, Korean and Indonesian movies among others.  And now SM Cinema welcomes Bollywood films.

SM Cinema will be showing two Hindi movies before the year ends: Jab Tak Hai Jaan, the romantic film from Bollywood’s King of Romance Yash Chopra and Talaash: The Answer Lies Within, an action-packed suspense thriller from Reema Kagti.

Jab Tak Hai Jaan, roughly translated as “Till There is Life,” follows an ex-army man who lives a double life in London and who faces the dilemma of choosing between his wife and the woman who inspires him.  It stars Shah Rukh Khan who is fondly referred to as "Baadshah of Bollywood", "King Khan" and "The King of Bollywood" for his outstanding acting skills. Shah Rukh Khan is the most awarded Bollywood actor of all time in India, winning eight Filmfare Best Actor Awards.

Jab Tak Hai Jaan is one of the highly anticipated films in India partly because it is the last legacy of Bollywood’s beloved director and producer, Yash Chopra.  Chopra was given six National Film Awards and eleven Filmfare awards including four Filmfare Award for Best Director.  In 2001, the Government of India honoured him with India's highest award in cinema, the Dadasaheb Phalke Award and in 2005, the Padma Bhushan for his contributions towards Indian cinema. BAFTA presented him with a lifetime membership for his contribution to the films, making him the first Indian to receive the honour.  Jab Tak Hai Jaan was the director's last directorial venture before his death on October 21, 2012. 

The film’s release in India will be in time for the 6-day Diwali Festival (The Festival of Lights).  Jab Tak Hai Jaan opens this November 21 at SM Cinema.
The adrenalin-pumping film Talaash: The Answer Lies Within opens on December 12. The film stars Aamir Khan who also starred in the highest-grossing Bollywood film of all time in India, 3 Idiots. He received the Filmfare Award for Best Actor for Raja Hindustani and for the Academy Award-nominated movie Lagaan.

In Talaash, Aamir Khan plays Inspector Shekhawat whose son has died in a fatal accident that also killed a rising Bollywood star. Further investigation with the help of an enigmatic woman gets him entangled in a web of mystery.  The film also stars the award-winning Indian actress Karena Kapoor who was also Khan’s co-star in 3 Idiots.

The two Hindi films are distributed in the country by Viva Films and Multivision Pictures, and will be released exclusively at SM Cinema.

About SM Cinema

SM Cinema, the country’s leading film distributor, takes pride in its 246 cinemas and 5 IMAX Theatres scattered in 45 branches across the country. SM Cinema is now 100% digital—all its theaters deliver crystal-clear images and powerful sound. At SM Cinema, movie-watching is more fun and rewarding with its e-PLUS card loaded with VIP privileges, special promos, seasonal offers, quarterly raffles and invites to exclusive events.

E-PLUS members get 50% off on the ticket of these two CinExclusive films. To avail the promo, cardholders must proceed to the e-PLUS booth and present their cards.
SM Advantage Card, Prestige Card, BDO Rewards Card and Global Pinoy Card holders will be given 20% off on tickets for these CinExclusive movies.

To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.

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