IMAX SM Cinema held midnight screenings of SKYFALL last October 31, 2012 at IMAX North EDSA and IMAX Mall of Asia. The IMAX Mall of Asia branch held a James Bond Ball event in which attendees were encouraged to dress as their favorite Bond character. Aside from that, there were also other contests that made the event more fun and exciting. Winners were given Skyfall shirts and gift certificates from Levi's. Attendees also enjoyed free treats from Nescafe and Mister Donut.