Tuesday, October 2, 2012

SM Cinema to Screen Five CinExclusives this October: End of Watch, Flying Swords of Dragon Gate, VHS, Frankenweenie and The Apparition

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SM Cinema CinExclusive features five films this October. The action-packed End of Watch opens this October 3. The martial arts film Flying Swords of Dragon Gate is slated to open on October 10. The horror film VHS and the animation Frankenweenie hit the big screen on October 17.  The latter will be released in 3D and IMAX 3D. The horror movie The Apparition opens on October 24
SM Cinema’s e-PLUS cardholders can enjoy 50% discount on tickets. SM Advantage Card, Prestige Card, BDO Rewards Card and Global Pinoy Card holders will be given 20% off on tickets for these CinExclusive movies.

End of Watch
 End of Watch stars Academy Award® nominee Jake Gyllenhaal and Michael Peña as young Los Angeles police officers Taylor and Zavala, patrolling the city's meanest streets of South Central Los Angeles. The film creates a riveting portrait of the city's most dangerous corners, the cops who risk their lives there every day, and the price they and their families are forced to pay.

Flying Swords of Dragon Gate
 

The film picks up three years after the disappearance of the enigmatic innkeeper Jade and the massive fire that consumed the Inn. A new Dragon Inn has risen from the ashes, staffed by a band of marauders. Masquerading as law-abiding citizens by day, they use the cover of night to continue their true calling as fortune hunters. Now, Ming Dynasty general Chow Wai-On (Jet Li) clashes with nefarious eunuch Yu Hua-Tian (Chen Kun), but the real action begins when the feuding pair encounters Lin Yan-Qiu (Zhou Xun) at a secluded desert outpost known as the Dragon Gate Inn.

 
Frankenweenie
Frankeenweenie is the heartwarming tale of a boy and his dog. After unexpectedly losing his beloved dog Sparky, young Victor harnesses the power of science to bring his best friend back to life—with just a few minor adjustments. He tries to hide his home­sewn creation, but when Sparky gets out, Victor’s fellow students, teachers and the entire town all learn that getting a new “leash on life” can be monstrous.








VHS

A group of criminals scour a secluded country home for a mysterious videotape, and bear witness to scenes of unimaginable terror in this found-footage-style anthology horror film. It seemed like a simple job; all they needed to do was enter the home, find the videotape, and deliver it to their boss. But from the moment they arrived, a sinister tension descended. Gaining access to the house, the young thugs discover a rotting corpse amidst a collection of vintage television sets, and stockpiles of VHS tapes.
Somewhere amidst the stacks is the tape they seek, but with each new video they watch, the dread continues to build. The sights that they witness are too horrible for words, but the greatest shock is yet to come.
 


The Apparition
When frightening events start to occur in their home, young couple Kelly (Ashley Greene) and Ben (Sebastian Stan) discover they are being haunted by a presence that was accidentally conjured during a university parapsychology experiment. The horrifying apparition feeds on their fear and torments them no matter where they try to run. Their last hope is an expert in the supernatural (Tom Felton), but even with his help they may already be too late to save themselves from this terrifying force.  




About SM Cinema

SM Cinema is the country’s leading exhibitor—boasting 246 cinemas and 5 IMAX Theatres in 45 branches nationwide. SM Cinema continues to expand and lead the country’s development in cinema technology.
For a more convenient way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE: Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a more convenient movie-going experience to its patrons. 
You may also avail SM Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card to make your movie-watching more convenient, rewarding and fun. On top of the reward point scheme, e-PLUS is loaded with VIP privileges, special promos like a 50 percent discount on select movies, seasonal offers, quarterly raffles and invites to exclusive events. e-PLUS members can also avail promos and discounts from partner merchants. The e-Plus starter kit comes with your personalized e-Plus card, free movies, snacks and a premium item.
To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.

Friday, September 28, 2012

SM Cinema Brings the IMAX Experience to Davao

SM Cinema, the country’s leading film exhibitor, continues its quest to elevate this country’s cinematic experience by bringing in state-of-the-art theater technology. Introducing the IMAX Experience to the Filipinos is one of SM Cinema’s ways of delivering world-class quality entertainment.
One of the highlights in the opening of SM Lanang Premier is the opening of the IMAX Theatre. IMAX Lanang opens with 457 seats and a digital projection system that can support both 2D and 3D films.
IMAX is the world’s leading film entertainment technology. It utilizes laser-aligned digital audio feed in addition to a revolutionary projection system that enhances image quality and display, delivering unparalleled and realistic sound and visuals.
IMAX is more than a technology; it is an experience. The IMAX Theatre is designed to fill your field of vision and engulf you in sound so powerful that it is almost tangible. IMAX screen is several times larger than the screen of the standard theater, delivering an image so large that it fills your entire field of view.  The screen is slightly curved and the seats are angled to allow audience to have an unobstructed view of what they are watching. The IMAX image is several times larger than any other cinema format, offering far greater resolution than the 35mm film. All these contribute to bringing images to life like no other—making you feel you are part of the movie and not just a mere spectator.
The immersive movie-viewing experience that IMAX brings is made possible by IMAX Digital Media Remastering (DMR), the transformative process used to enhance and optimize the image and sound of Hollywood feature films for the IMAX format. During this process, IMAX spends hours, weeks and months working directly with the filmmakers and technical teams of each film on dozens of ways to enhance the movie, including adjusting the saturation, contrast, brightness, re-mixing the soundtrack, and a bunch of other variables in virtually every frame.
The result delivers an unparalleled image and sound quality that is designed specifically for IMAX theatres. Watching a film in an IMAX Theatre gives you a unique experience; it allows you to lose yourself in the scenes unfolding before you. With IMAX, you are absorbed by the movie.
Through SM Cinema, Filipinos are able to enjoy the IMAX Experience--an experience that takes you beyond the edge of your seats to a world you have never imagined.



SM Cinema Opens 6 Digital Cinemas and an IMAX Theatre in Davao


World-class entertainment reaches Mindanao as SM Cinema, the country’s biggest film exhibitor, launches a branch at Davao with the opening of SM Lanang Premier on September 28, 2012. The new branch has 6 digital cinemas capable of showing 2D and 3D movies and an IMAX Theatre, the first IMAX Theatre in Mindanao.
SM Cinema holds the blessing and ribbon-cutting ceremony on September 27. The highlight of the event is the screening of the chartbuster “The Avengers”, delivered through a powerful cinema technology—IMAX.  
The 5th IMAX branch rises in Davao
SM Cinema elevates entertainment in the south by opening the 5th IMAX branch in Davao.  IMAX Lanang opens with the blockbuster film “Resident Evil: Retribution”. Like all other IMAX Theatres, the branch in Lanang is designed to deliver premium movie-watching experience to cinephiles. It has revolutionary projection system, which supports 2D and 3D films and delivers crystal-clear and larger-than-life images. IMAX Lanang has 467 seats, arranged at a steep angle so that the audience is facing the screen directly.
SM Cinema digitizes its movie theaters
To keep pace with the global trend in theater technology, SM Cinema is in the process of digitizing its theaters. Following this trend in digitization, SM Cinema Lanang opens with 6 theaters that are all equipped with state-of-the-art digital projection system, promising crystal-clear image display. They’re also furnished with the most advanced audio system that delivers booming sound—making movie-watching more engaging and a great deal fun.  The digital theaters have a total of 2,240 seats designed for a cozy movie-viewing. The theaters open with films like “Santa Nina”, “Of All the Things”, “Hotel Transylvania”, “Perks of Being a Wallflower”, “Judge Dredd” and SM Cinema’s CinExclusive “Most Wanted”.
 A more convenient and rewarding cinema experience
SM Cinema Lanang is equipped with the turnstile system to facilitate the automated entry to all its entrances. The turnstile system promotes paperless ticketing. Instead of paper, SM Cinema issues cine access cards. The cine access cards are single-entry cards. One can also get a reloadable card which is referred to as the e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card. This allows patrons to load credits on the prepaid card. It is also upgradable to a loyalty card so that for every transaction at SM Cinema and SnackTime, e-PLUS cardholders earn reward points that are redeemable at any e-PLUS booth.  
Movie Time is Snack Time
A tasty treat is hard to resist while watching movies. This is why there is SnackTime to offer popcorn, the ultimate movie companion. Aside from popcorn, SnackTime offers a wide array of snack options for patrons. It has hotdog sandwiches, doughnuts and exciting drinks. SnackTime also offers 100g Beef Burger and 200g Double Decker Burger to its patrons.

Sunday, September 16, 2012

The Hunting Party: To Be Screened Exclusively at SM Cinema Starting September 19

Richard Gere’s action-adventure-thriller film The Hunting Party will be shown on the big screen this September 19, 2012. SM Cinema gets the exclusive rights to screen this film in its theaters.  The movie will have a Press and VIP screening on September 17 at 7:30pm at the Cinema 4 of SM Megamall.
E-PLUS members get to enjoy 50% off on the ticket. SM Advantage cardholders, Prestige Card, BDO Rewards Card and Global Pinoy Card holders can enjoy 20% discount on tickets.
About the movie
The Golden Globe Award-winning actor, Richard Gere, plays Simon Hunt, a journalist who is desperate to save his sinking career. On a frantic hunt for a story big enough to propel him back into the limelight, he convinces his former camera man, Duck (Terrence Howard), to embark on a mission to interview the number 1 war criminal of Bosnia, Radoslav Bogdanovi, also known as "The Fox".  They are accompanied by Duck’s buddy, the young reporter Benjamin (Jesse Eisenberg).  Simon Hunt convinces the two to track down and capture the Fox. Along the way, they are mistaken as CIA hit squad by the United Nation’s police force and by the Serbians. They are captured by the Fox’s guards and are about to be executed.  Fortunately, the CIA assassins come and free them. The CIA orders the journalists to board the plane bound for the US, but they run away and continue their quest to hunt down the Fox. They seize him while he is hunting in the woods and then release him in the village filled with the family members of the victims of his war crime.
The cast includes James Brolin, Diane Kruger and Joy Bryant.  The film is directed by Richard Shepard based on the screenplay written by Richard Shepard himself.
The Movie and Television Review and Classification Board (MTRCB) has given the The Hunting Party an R-13 rating. It is distributed in the country by Solar Entertainment.
About SM Cinema
SM Cinema is the leading film exhibitor in the country with its wide network of cinemas. At the present, 91% of its theaters are now digital.  SM Cinema also boasts 4 IMAX Theatres located at SM Mall of Asia, SM City North EDSA, SM Southmall and SM City Cebu. Before the month ends, a new branch will be opened in Lanang.
To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema).  To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.