For a long time now, SM Cinema, the country’s biggest film exhibitor, has been screening non-Hollywood movies. It has featured many films produced in different parts of the globe—French, Korean and Indonesian movies among others. And now SM Cinema welcomes Bollywood films.
SM Cinema will be showing two Hindi movies before the year ends: Jab Tak Hai Jaan, the romantic film from Bollywood’s King of Romance Yash Chopra and Talaash: The Answer Lies Within, an action-packed suspense thriller from Reema Kagti.
Jab Tak Hai Jaan, roughly translated as “Till There is Life,” follows an ex-army man who lives a double life in London and who faces the dilemma of choosing between his wife and the woman who inspires him. It stars Shah Rukh Khan who is fondly referred to as "Baadshah of Bollywood", "King Khan" and "The King of Bollywood" for his outstanding acting skills. Shah Rukh Khan is the most awarded Bollywood actor of all time in India, winning eight Filmfare Best Actor Awards.
Jab Tak Hai Jaan is one of the highly anticipated films in India partly because it is the last legacy of Bollywood’s beloved director and producer, Yash Chopra. Chopra was given six National Film Awards and eleven Filmfare awards including four Filmfare Award for Best Director. In 2001, the Government of India honoured him with India's highest award in cinema, the Dadasaheb Phalke Award and in 2005, the Padma Bhushan for his contributions towards Indian cinema. BAFTA presented him with a lifetime membership for his contribution to the films, making him the first Indian to receive the honour. Jab Tak Hai Jaan was the director's last directorial venture before his death on October 21, 2012.
The film’s release in India will be in time for the 6-day Diwali Festival (The Festival of Lights). Jab Tak Hai Jaan opens this November 21 at SM Cinema. The adrenalin-pumping film Talaash: The Answer Lies Within opens on December 12. The film stars Aamir Khan who also starred in the highest-grossing Bollywood film of all time in India, 3 Idiots. He received the Filmfare Award for Best Actor for Raja Hindustani and for the Academy Award-nominated movie Lagaan.
In Talaash, Aamir Khan plays Inspector Shekhawat whose son has died in a fatal accident that also killed a rising Bollywood star. Further investigation with the help of an enigmatic woman gets him entangled in a web of mystery. The film also stars the award-winning Indian actress Karena Kapoor who was also Khan’s co-star in 3 Idiots.
The two Hindi films are distributed in the country by Viva Films and Multivision Pictures, and will be released exclusively at SM Cinema.
About SM Cinema
SM Cinema, the country’s leading film distributor, takes pride in its 246 cinemas and 5 IMAX Theatres scattered in 45 branches across the country. SM Cinema is now 100% digital—all its theaters deliver crystal-clear images and powerful sound. At SM Cinema, movie-watching is more fun and rewarding with its e-PLUS card loaded with VIP privileges, special promos, seasonal offers, quarterly raffles and invites to exclusive events.
E-PLUS members get 50% off on the ticket of these two CinExclusive films. To avail the promo, cardholders must proceed to the e-PLUS booth and present their cards. SM Advantage Card, Prestige Card, BDO Rewards Card and Global Pinoy Card holders will be given 20% off on tickets for these CinExclusive movies.
To know more about the company, visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.
“This
is a Pair of Levi’s®” Celebrates Refined and Tailored Look
of Fall/Winter 2012 Collection
MANILA, PHILIPPINES
(September 20, 2012) – Today, the Levi’s® brand (www.levi.com)
unveiled its 2012 Go Forth™ global marketing campaign. The spotlight of this
year’s marketing initiative is the Levi’s® brand’s new Fall/Winter 2012 global
collection, which features a refined and tailored look made for those who get
dressed each morning with purpose.
The
2012 campaign is titled “This is a pair of Levi’s®.” The centerpiece of the global
campaign is a 60-second film directed by Lance Acord that depicts individuals
putting on their Levi’s® jeans in the morning and preparing to face the day. We
watch them as they button their jeans, tuck in their shirts, get on their cars
orbikes, and head out the door, all the while
repeating the mantra “You're the next living leader of the world.You’re gonna be great,
you’re gonna be great, you’re gonna be great.” They are teachers, they are
musicians, they are interns and public servants, they are young but they are
determined, and they believe in changing the world by getting up every day and
living their life with purpose and intent.
“As
pioneers in this industry, our task is not only to set the trend and design new
clothes, but we also try to inject inspiration that every day, we dress up and
try to make more sense or be worthy in whatever we do. The brand wants to
empower millions of people to pursue their goals, aspirations, passions.
Innately we think, by wearing a pair of Levi’s ® jeans, anything is possible.”
said John Medalla, Country Head of Levi Strauss Philippines, Inc. “This
campaign is designed to ignite a new generation of pioneers to believe in the
Levi’s® brand as much as we believe in them.”, said Mary Alderete, Global Vice
President of Levi’s® Brand Marketing. “
Levi’s®
Go Forth™ 2012 Global Brand Marketing Campaign
Go Forth™ continues to be a strong platform that embodies
the pioneering spirit and intrinsic values of the Levi’s® brand,” said Len
Peltier, Global Vice President of Creative for the
Levi’s®
brand. “From a creative approach, we wanted to be culturally relevant while
also making the product more central to the brand narrative. Our intent is to
disrupt what people think they know about the Levi’s® brand and redefine that
with unexpected product stories and a more refined styling point of view. Each
story is a confident statement – “This is a pair of Levi’s®.”
The campaign also takes inspiration from the Levi’s®
brand’s pioneering spirit. The taglines featured in the outdoor, digital and
print advertising, such as “Cut with Grace,” and “Tailored for the Young and
Hungry,” capture the dynamic potential of this generation and are meant to
speak to the young leaders of the world who are pioneers in their own right.
The images in the creative feature the Levi’s® Fall/Winter 2012 collection and
head-to-toe look in action, as captured by photographer Christian Weber.
“Levi
Strauss Philippines is committed to bring the pioneering spirit of Go Forth™ with
the biggest creative collaboration of the year. Levi’s® tapped into the
brilliant minds of young movers and shakers of this generation. Creating a
partnership and believing in their talents and aspirations make them the new
leaders who will mold this generation.” said Gec Alcid - Cajucom, Marketing
Manager of Levi Strauss Philippines Inc.
Featuring
the works of: Eric Delos Santos, Maureen Disini, Sassa Jimenez, Jeffrey
Rogador, Charina Sarte (Designers), Alyanna Martinez, Bang Pineda, Sidney Yap (Stylists),
Bj Pascual (Photographer ), Leeroy New (Visual Artist) , David Guison and
Patricia Prieto (Bloggers) and Callum David (Music).
Celebrate Go Forth™
and start a pioneering spirit in all of us. Engage each moment to make the
world a better place.
Levi’s® Fall/Winter
2012 Collection
The new 2012 Fall/Winter collection is made for those who
get dressed each morning with purpose, with the intention and optimism to make
a positive difference in the world.
The men’s collection offers classic, yet contemporary
head-to-toe looks built around refined styles with sharp clean aesthetics,
tailored to perfection. The key trend for men this season is the taper - a
flattering fit that sits below the waist, slouchy at the top and featuring an
extended rise and a slim tailored leg.
The overall style of the women’s collection is classic
and refined with a clean, tailored aesthetic and pronounced femininity. The key
pant silhouette for women this season is the Bootcut Skinny, which the Levi’s®
brand has completely reinvented. Cut with grace and
confidence
and inspired by the skinny jean, this season will see a new take on this
classic style – a sexy, modern skinny fit making you forever think differently
about the Bootcut.
In addition to the Bootcut Skinny, the brand is launching
a feminine tailored dress collection. These tastefully crafted garments give a
subtle nod to the idea of femininity but thoughtfully leave it up for
interpretation. The Levi’s® Dress Collection includes several new denim and
non-denim dress styles in a variety of fabrications including light, effortless
knits, cotton-linen, soft chambrays and a sustainable, coated Lyocell fabric.
As part of Levi Strauss & Co.’s profits through
principles approach, sustainability is embedded throughout the collection with
the use of the Water<LessTM finishing process playing a prominent
role this season.
ABOUT
THE LEVI’S®BRAND
The
Levi’s® brand epitomizes classic American style and effortless cool. Since
their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become
the most recognizable and imitated clothing in the world – capturing the
imagination and loyalty of people for generations. Today, the Levi’s® brand
portfolio continues to evolve through a relentless pioneering and innovative
spirit that is unparalleled in the apparel industry. Our range of leading
jeanswear and accessories are available in more than 110 countries, allowing
individuals around the world to express their personal style. For more
information about the Levi’s® brand, its products and stores, please visit
levi.com.
ABOUT
LEVI STRAUSS & CO.
Levi
Strauss & Co. is one of the world’s largest brand-name apparel companies
and a global leader in jeanswear. The company designs and markets jeans,
casual wear and related accessories for men, women and children under the
Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen®
brands. Its products are sold in more than 110 countries worldwide
through a combination of chain retailers, department stores, online sites, and
a global footprint of more than 2,300 franchised and company-operated
stores. Levi Strauss & Co.’s reported fiscal 2011 net
revenues were $4.8 billion. For more information, go to http://levistrauss.com.
IMAX SM Cinema held midnight screenings of SKYFALL last October 31, 2012 at IMAX North EDSA and IMAX Mall of Asia. The IMAX Mall of Asia branch held a James Bond Ball event in which attendees were encouraged to dress as their favorite Bond character. Aside from that, there were also other contests that made the event more fun and exciting. Winners were given Skyfall shirts and gift certificates from Levi's. Attendees also enjoyed free treats from Nescafe and Mister Donut.
This November, SM
Cinema features five CinExclusive movies—DeadMine,
Chernobyl Diaries, Dorm Boys, Stolen and Paranormal
Romance.
Scare up Halloween fun
this month at SM Cinema with Dead Mine
and Chernobyl Diaries. Dead Mine is an action horror film,
opening this November 7. It follows a group of treasure hunters on a journey into
the depth of the Indonesian jungle to find the Yamashita gold, the almost
mythical treasure that has been a source of grand adventures in Southeast Asia,
only to find unspeakable terrors. The cast includes Carmen Soo, the
Malaysian-Chinese actress and model known to audiences in Malaysia, Singapore
and the Philippines for her appearances in popular TV dramas A Time for Us (2008) and The Pupil. Joe Taslim, who starred in
the CinExclusive The Raid: Redemption,
also stars in this film.
The horror continues in Chernobyl Diaries. This movie will take
the audience on a petrifying adventure with a group of adults to Pripyat, the
former home to the workers of the Chernobyl nuclear reactor. Movie-goers will
surely get a great deal of thrill and scare in this horror film which uses the
real-life 1986 Chernobyl disaster as backdrop.
For fans who don’t want to get a big scare, they may
opt to watch *Dorm Boys. The film
revolves around a group of college students facing the four problems common among
students: money, parents, affairs of the heart and academics.
On November 21, Nicolas
Cage comes back to the big screen in the adrenalin-pumping film Stolen. Cage stars as a former thief,
Will Montgomery, who is released from prison for a bank robbery of $10 million.
And his daughter whom he didn’t see for eight years has been kidnapped by his
old partner who demands a $10 million ransom.
Have a post-Halloween
fun with the Cebuano film MyParanormal Romance, a romantic comedy
with a horror twist. The film is about the
brainy Merry who has been given a mythical object that makes her a magnet to
everything paranormal. It is slated to open at SM Cinema Cebu and Consolacion on
November 28.
E-PLUS members get 50%
off on the ticket of these CinExclusive films. To avail the promo, cardholders
must proceed to the e-PLUS booth and present their cards.
SM Advantage Card,
Prestige Card, BDO Rewards Card and Global Pinoy Card holders will be given 20%
off on tickets for these CinExclusive movies.
About SM Cinema
SM Cinema, the country’s leading film distributor,
takes pride in its 246 cinemas and 5 IMAX Theatres scattered in 45 branches
across the country. All of these theaters are now digital—delivering
crystal-clear images and powerful sound. At SM Cinema, movie-watching is more
fun and rewarding with its e-PLUS card loaded with VIP privileges, special promos, seasonal
offers, quarterly raffles and invites to exclusive events.
To
know more about the company, visit SM Cinema’s website at www.smcinema.com. You
may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on
Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow
facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.
* SM Cinema Cinexclusive
discount programs will not be honored for this movie.
SM Cinema CinExclusive features five films this
October. The action-packed End of Watch
opens this October 3. The martial arts film
Flying Swords of Dragon Gate is slated to open on October 10. The horror
film VHS and the animation Frankenweenie hit the big screen on
October 17. The latter will be released
in 3D and IMAX 3D. The horror movie The
Apparition opens on October 24
SM Cinema’s e-PLUS
cardholders can enjoy 50% discount on tickets. SM Advantage Card, Prestige
Card, BDO Rewards Card and Global Pinoy Card holders will be given 20% off on
tickets for these CinExclusive movies.
End
of Watch
End of Watch stars Academy Award®
nominee Jake Gyllenhaal and Michael Peña as young Los Angeles police officers
Taylor and Zavala, patrolling the city's meanest streets of South Central Los
Angeles. The film creates a riveting portrait of the city's most dangerous
corners, the cops who risk their lives there every day, and the price they and
their families are forced to pay.
Flying
Swords of Dragon Gate
The
film picks up three years after the disappearance of the enigmatic innkeeper
Jade and the massive fire that consumed the Inn. A new Dragon Inn has risen
from the ashes, staffed by a band of marauders. Masquerading as law-abiding
citizens by day, they use the cover of night to continue their true calling as
fortune hunters. Now, Ming Dynasty general Chow Wai-On (Jet Li) clashes with
nefarious eunuch Yu Hua-Tian (Chen Kun), but the real action begins when the
feuding pair encounters Lin Yan-Qiu (Zhou Xun) at a secluded desert outpost
known as the Dragon Gate Inn.
Frankenweenie
Frankeenweenie
is the
heartwarming tale of a boy and his dog. After unexpectedly losing his beloved
dog Sparky, young Victor harnesses the power of science to bring his best
friend back to life—with just a few minor adjustments. He tries to hide his
homesewn creation, but when Sparky gets out, Victor’s fellow students,
teachers and the entire town all learn that getting a new “leash on life” can
be monstrous.
VHS
A
group of criminals scour a secluded country home for a mysterious videotape,
and bear witness to scenes of unimaginable terror in this found-footage-style
anthology horror film. It seemed like a simple job; all they needed to do was
enter the home, find the videotape, and deliver it to their boss. But from the
moment they arrived, a sinister tension descended. Gaining access to the house,
the young thugs discover a rotting corpse amidst a collection of vintage
television sets, and stockpiles of VHS tapes.
Somewhere
amidst the stacks is the tape they seek, but with each new video they watch,
the dread continues to build. The sights that they witness are too horrible for
words, but the greatest shock is yet to come.
The
Apparition
When
frightening events start to occur in their home, young couple Kelly (Ashley
Greene) and Ben (Sebastian Stan) discover they are being haunted by a presence
that was accidentally conjured during a university parapsychology experiment.
The horrifying apparition feeds on their fear and torments them no matter where
they try to run. Their last hope is an expert in the supernatural (Tom Felton),
but even with his help they may already be too late to save themselves from
this terrifying force.
About SM Cinema
SM Cinema is the
country’s leading exhibitor—boasting 246 cinemas and 5 IMAX Theatres in 45
branches nationwide. SM Cinema continues to expand and lead the country’s
development in cinema technology.
For a more convenient
way of watching a movie, experience the newest from SM Cinema—the CINEMOBILE:
Your mobile, your movie ticket. With its turnstile system, SM Cinema delivers a
more convenient movie-going experience to its patrons.
You may also avail SM
Cinema’s e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises)
card to make your movie-watching more convenient, rewarding and fun. On top of
the reward point scheme, e-PLUS is loaded with VIP privileges, special promos
like a 50 percent discount on select movies, seasonal offers, quarterly raffles
and invites to exclusive events. e-PLUS members can also avail promos and
discounts from partner merchants. The e-Plus starter kit comes with your
personalized e-Plus card, free movies, snacks and a premium item.
To know more about the
company, visit SM Cinema’s website at www.smcinema.com. You may also like SM
Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter
(twitter.com/sm_cinema). To connect with IMAX on Facebook, follow
facebook.com/imaxsmcinema and like them on Twitter.com/imax_smcinema.
