The 7th IMAX Theatre in the Country Rises at SM Aura Premier

On May 17, the 7^th IMAX Theatre in the Philippines will open at SM Aura Premier, the country’s first commercial center certified by the US Green Building Council Leadership in Energy and Environmental Design (USGBC LEED) which is located at Bonifacio Global City, Taguig. The new IMAX Theatre is under the management of West Avenue Theatres Corporation, which also manages the country’s leading film exhibitor SM Cinema. IMAX Aura will be the 7^th IMAX Theatre in the Philippines and the 4^th one in Metro Manila. 

The IMAX Theatre at SM Aura Premier is designed to fill one’s field of vision and engulf one in sound so powerful that it is almost tangible. The screen is several times larger than the screen of the standard theater, delivering an image so large that it fills one’s entire field of view.  The screen is slightly curved and the seats are angled to allow audience to have an unobstructed view of what they are watching. It also employs surround speakers for a more realistic sound experience.

Aside from an IMAX Theatre, SM Aura Premier will also house 2 Director’s Club and 2 digital cinemas. A private opening will be held on May 16 with members of the Press and VIPs as guests.