SM Cinema Opens 6 Digital Cinemas and an IMAX Theatre in Davao

World-class entertainment reaches Mindanao as SM Cinema, the country’s biggest film exhibitor, launches a branch at Davao with the opening of SM Lanang Premier on September 28, 2012. The new branch has 6 digital cinemas capable of showing 2D and 3D movies and an IMAX Theatre, the first IMAX Theatre in Mindanao.

SM Cinema holds the blessing and ribbon-cutting ceremony on September 27. The highlight of the event is the screening of the chartbuster “The Avengers”, delivered through a powerful cinema technology—IMAX.  

The 5^th IMAX branch rises in Davao

SM Cinema elevates entertainment in the south by opening the 5^th IMAX branch in Davao.  IMAX Lanang opens with the blockbuster film “Resident Evil: Retribution”. Like all other IMAX Theatres, the branch in Lanang is designed to deliver premium movie-watching experience to cinephiles. It has revolutionary projection system, which supports 2D and 3D films and delivers crystal-clear and larger-than-life images. IMAX Lanang has 467 seats, arranged at a steep angle so that the audience is facing the screen directly.

SM Cinema digitizes its movie theaters

To keep pace with the global trend in theater technology, SM Cinema is in the process of digitizing its theaters. Following this trend in digitization, SM Cinema Lanang opens with 6 theaters that are all equipped with state-of-the-art digital projection system, promising crystal-clear image display. They’re also furnished with the most advanced audio system that delivers booming sound—making movie-watching more engaging and a great deal fun.  The digital theaters have a total of 2,240 seats designed for a cozy movie-viewing. The theaters open with films like “Santa Nina”, “Of All the Things”, “Hotel Transylvania”, “Perks of Being a Wallflower”, “Judge Dredd” and SM Cinema’s CinExclusive “Most Wanted”.

 A more convenient and rewarding cinema experience

SM Cinema Lanang is equipped with the turnstile system to facilitate the automated entry to all its entrances. The turnstile system promotes paperless ticketing. Instead of paper, SM Cinema issues cine access cards. The cine access cards are single-entry cards. One can also get a reloadable card which is referred to as the e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card. This allows patrons to load credits on the prepaid card. It is also upgradable to a loyalty card so that for every transaction at SM Cinema and SnackTime, e-PLUS cardholders earn reward points that are redeemable at any e-PLUS booth.  

Movie Time is Snack Time

A tasty treat is hard to resist while watching movies. This is why there is SnackTime to offer popcorn, the ultimate movie companion. Aside from popcorn, SnackTime offers a wide array of snack options for patrons. It has hotdog sandwiches, doughnuts and exciting drinks. SnackTime also offers 100g Beef Burger and 200g Double Decker Burger to its patrons.