SM Cinema Surprised Fans with Marvel’s The Avengers Midnight Screening & Promos

SM Cinema held a midnight screening of The Avengers in its IMAX Digital Theatres (IMAX North EDSA, IMAX Southmall and IMAX Cebu) on April 25, 2012 at 12:05AM. IMAX gave away Marvel's The Avengers poster for midnight ticket holders.  On top of this, SM Cinema also offered several promos to its loyal patrons and The Avengers fans.

The Avengers hits Philippine theaters today, April 25, 9 days ahead of the US release date, which is on May 4. SM Cinema prepared a lot of surprises for fans.

Without a doubt, Marvel’s The Avengers is going to be one of the biggest box office smashes of this year. This does not come as a big surprise given the fact that The Avengers is one of the largest super-hero teams in the comic world.  

SM Cinema opened 232 of its screens, including the IMAX Digital Theatres, for The Avengers starting from April 25 to May 1, 2012.    

 

SM Cinema has several promos for one of this year’s surefire blockbuster.  There’s the Top Ten Spenders Promo, in which the top ten online purchasers of movie tickets to The Avengers automatically get one Devant LEDtech LCD TV each.  

 SM Cinema also has an online promo where fans get the chance to win The Avengers premium items for answering the movie question correctly.  The mechanic is simple; they just have to log on to the promo page of SM Cinema’s website (www.smcinema.com), register and then answer the movie question.

 

 

In cooperation with Walt Disney Studios Motion Pictures Philippines, SM Cinema gave Marvel’s Avengers Alliance gamers the chance to automatically earn 1000 Silver coin bonus by becoming a fan of SM Cinema’s Facebook Page and clicking the link for the game on its Facebook Wall. 

 

There’s also the Lucky Seats Promo where IMAX movie-goers who sit on the lucky seats win Asus items.  The prizes include wireless routers, O! Play Media Players and all in one PC. Everyone who watches the film at the IMAX Digital Theatres (IMAX North EDSA, IMAX Southmall or IMAX Cebu) can join the promo.

SM Cinema’s IMAX also gives away Marvel’s The Avengers keychain for every three movie ticket purchase using a VISA card at IMAX Theatres. 

 About The Avengers

Marvel’s The Avengers, titled Avengers Assemble in some countries, features iconic Marvel Superheroes namely Iron Man (Robert Downey Jr.), The Incredible Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Captain America (Chris Evans), Hawkeye (Jeremy Renner) and Black Widow (Scarlett Johansson).

The film follows the adventures of the world’s greatest superheroes and peace-keeping agents as they unite to save the earth from Loki and the clutches of evil.  Loki (Tom Hiddleston) threatens to seek vengeance against his brother Thor and wreak havoc on earth. Nick Fury (Samuel Jackson), the Director of the international peacekeeping agency called S.H.I.E.L.D, assembles the planet’s mightiest beings and forms The Avengers—earth’s ultimate weapon and shield against Loki and his army.  

Marvel’s The Avengers is based on the popular Marvel comic book series The Avengers by Stan Lee and Jack Kirby. The movie is directed by Joss Whedon. The screen play is by Joss Whedon based on the story by Zac Penn and Joss Whedon.  

The film is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures. The Avengers is rated PG 13 by the Movie and Television Review and Classification Board (MTRCB). It will be released in 2D, 3D and IMAX 3D starting April 25.  

For more information about the film, please visit the official movie website at http://marvel.com/avengers_movie.

About SM Cinema

SM Cinema is the country’s leading film exhibitor with a total of 233 cinemas in 41 branches nationwide. SM Cinema is also proud of its IMAX Theatres in the Philippines, namely, IMAX Mall of Asia, IMAX Southmall, IMAX North EDSA and IMAX Cebu.

Watch it best at SM Cinema and for a more convenient way of getting your tickets; experience the newest from SM Cinema – the CINEMOBILE: Your mobile, your movie ticket. Have your movie tickets delivered to your mobile phone only through www.smcinema.com.

Enter SM Cinema’s theaters with their turnstile system, their newest innovation to deliver a more convenient movie-going experience to its patrons.

To know more about the company visit SM Cinema’s website at www.smcinema.com. You may also like SM Cinema on Facebook (facebook.com/smcinema) and follow them on Twitter (twitter.com/sm_cinema). To connect with IMAX on Facebook, follow facebook.com/imaxsmcinema and like them on Twitter.com/imax_sm_cinema.